You want to start a business. You do not know where to begin.
Thirty steps from an idea to the first person who pays. Twenty minutes a day, a tool for every step, and nothing to read.
Four phases. You are always in exactly one of them.
The order is the point. Most people write the offer before they have spoken to anyone, and then wonder why nobody answers.
DECIDE
Pick one idea, say how the money reaches you, and stop looking at the others.
UNDERSTAND
Talk to ten real people before you build anything, and write down what repeats.
OFFER
Put something specific in writing, with a price you can say out loud.
SELL
Ask thirty people, follow up on every silence, and deliver it once for real.
Twenty minutes, one question, one thing you hand in.
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1
Put your phone away. The timer starts and the apps you chose stay closed until it ends.
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2
Answer one question. No chapter to read first. The step says why it matters in two lines, then gets out of the way.
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3
Hand something in. A sentence, a list, a number. It goes straight into your document and you are done for the day.
A document that is entirely your own words.
A cover and six sections: what the business is, what customers actually said, a page you can send to a stranger, everything you need for the call, what happened when you asked, and what to do next. Nothing in it was written for you.
The thirty steps are free. Exporting the finished document as a PDF is a one-time purchase.
Step zero is the one nobody takes.
Twenty minutes today. By step thirty you have spoken to ten people, written an offer, asked thirty, and been paid once.
